NFM Group | Branding & Illustration

NFM Group is a marketing agency headquartered in Pittsburgh, PA. The agency carved out it's name throughout the 80's and 90's in celebrity sports sponsorships, event marketing and media planning. As the marketing space evolved, so to did the agency's identity – eventually becoming known as NFM Group (an acronym for New Flexible Media). But once the founders retired from the business, the agency downscaled until near abandonment. The agency's current President, who stated at NFM as an intern, acquired the business from the founders and has been rebuilding the business ever since. While the agency began to thrive once again, their identity from decades past still lingered. To better aid the President's rebuilding efforts I was tasked with designing a new identity for the agency.