Market District: Celebrity Block Party Event: Logo and Print Design
As a freelance designer for NFM Group, an event and marketing agency, I was approached to design branding and supporting collateral for a celebrity event on behalf of Giant Eagle’s Market District brand of grocery stores. Several events were held, with celebrity chefs such as Andrew Zimmern, Mario Batali and Lorena Garcia demonstrating how to cook fresh meals in a “Neighborhood Block Party” themed environment. Each of these demonstrations were focused on a particular theme pertaining to specific food groups or summer activities.
The logos and supporting collateral were well received by the client.